Independent insights for professional services

Knowing your NPS is the starting point, not the destination. We help you measure, celebrate, improve, and grow.

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Trusted by
RSM AustraliaHLB IrelandMacpherson KelleyNetwealth InvestmentsHLB Mann JuddMooresHamilton WealthMuirfieldsFinancial Foundations

The Client Experience Journey

Firms that commit to the process see consistent improvement.

Client Experience Journey+84World-Class
Representative client data
+25+50+75+1000Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25
Year-over-Year NPS Progression
+62
2022
+6
+68
2023
+6
+74
2024
+10
+84
2025

How it works

1

Measure

We send independent service assessments to your clients on a regular cadence. You discover what clients actually think, backed by data you can trust.

Client Service Review — Meridian Advisory

Hi Sarah,

Meridian Advisory and James Chen's management would love your quick feedback on your recent experience.

How likely are you to recommend Meridian Advisory?

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4
5
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10
Least likelyMost likely

Your feedback helps us improve our service, recognise great work, and ensure quality oversight.

Regards,

The Meridian Advisory Team

This survey link expires in 14 days.

2

Celebrate

Over 90% of feedback is positive. Client praise reaches the people who earned it, the same day, through the Kudos Engine.

Most Recognised Team Members

Sarah Mitchell13
James Chen7
Emma Rodriguez7
Michael Park5
Lisa Thompson5
David Walsh4
Rachel Kim2
Tom Bennett2

Top Teams

Claire Whitfield's Team
mentions63
Marcus Holloway's Team
mentions47
Priya Sharma's Team
mentions28
Daniel Frost's Team
mentions27
3

Improve

At-risk clients are flagged immediately. Follow-up workflows ensure every piece of constructive feedback gets a response. Accountability tracking means nothing falls through the cracks.

Follow-up Required

Northside Group

Daniel Frost

Passive (7)
ResponsivenessProactivityCommercial awareness

Assigned to James Chen · Due in 3 days

This month: 4 follow-ups completed · 1 in progress · 0 overdue

4

Grow

Firms that commit to the process see sustained improvement in client loyalty, retention, referrals, and revenue. Our longest client relationships span a decade of continuous improvement.

Client Experience Journey

NPS +84

World-Class

+22 points over 4 years of continuous improvement

This is the Amplifier approach. Most firms start differently. Read the full framework →

What we do

Client Experience Programs

Independent client experience programs that surface what your clients actually value, where you're exceeding expectations, and where relationships need attention. Insights are delivered in real time to the people who serve your clients, not locked in a quarterly report.

Employee Experience Programs

Confidential employee experience programs that reveal how your people feel about the firm, and how that connects to what your clients experience. Because in professional services, the two are inseparable.

Advisory & Diagnostics

Advisory services including the Amplifier Framework, practice diagnostics, and improvement programs grounded in a decade of professional services evidence. We don't just give you data. We help you know what to do with it.

The Amplifier Framework →

Why firms stay

Clients start with a single review and stay for years. Here's what they tell us matters most.

“The insights we get from Client Culture are genuinely valuable. It's not just data — we understand what our clients actually think, and we can see patterns we'd never spot on our own.”

#1 reason clients recommend us

“The platform is straightforward. Our partners and admin staff picked it up immediately. Minimal training, no fuss.”

#2 reason clients recommend us

“Client Culture doesn't just tell us what clients think. It helps us do something about it — follow-up workflows, accountability tracking, and a clear path from feedback to action.”

#3 reason clients recommend us

Measurement without celebration, improvement, and action is almost an inconsequential activity.

The independent measurement platform behind Trusted Firms Global

Client Culture is the independent measurement platform behind Trusted Firms Global — the first evidence-based certification for professional service excellence. Every firm on the platform, at any tier, can earn Trusted Firms and Trusted Adviser credentials backed by independently verified client and employee data.

Learn more at trustedfirms.global →
Trusted Firms Global certification badge — Shaw & Smith, ClientsTrusted Adviser certification badge — Michelle Lee

Trusted by leading professional services firms

Macpherson Kelley — law firm, Client Culture client
Legal
RSM — accounting firm, Client Culture client
Accounting
Hamilton Wealth Partners — wealth management firm, Client Culture client
Wealth Management
HLB Mann Judd — accounting firm, Client Culture client
Accounting
Moores — law firm, Client Culture client
Legal
HLB Ireland — accounting firm, Client Culture client
Accounting

Macpherson Kelley

By making client feedback visible to all staff and celebrating team success, we've built an environment where everyone understands their impact on client experience.

David Ward, COO at Macpherson Kelley

David Ward

COO, Macpherson Kelley · Multilaw Group

Hamilton Wealth

We have used Client Culture for nine years now. What has been really pleasing is we have seen improvement every year.

Will Hamilton, Managing Partner at Hamilton Wealth Partners

Will Hamilton

Managing Partner, Hamilton Wealth Partners

RSM Australia

We've partnered with Client Culture for four years on a quarterly cycle across our national tax practice. The consistency of measurement has given us real insight into what our clients value and where we need to improve. It's become an integral part of how we manage client relationships - not a one-off exercise, but an ongoing discipline that our partners have embraced.

Sam Mohammad, National Head of Tax at RSM Australia

Sam Mohammad

National Head of Tax, RSM Australia

HLB Ireland

The clear and direct approach has resulted in focused outcomes. Their efficient engagement process, industry benchmarking, and clear next steps have fostered an excellent working partnership. We have worked with them for employee NPS and are now engaging for client NPS. More than happy to recommend them.

Mark Butler, Managing Partner at HLB Ireland

Mark Butler

Managing Partner, HLB Ireland

How Macpherson Kelley became a global top-40 NPS law firm

NPS: 80 · 40% response rate · 5,000+ client responses

A staff-integrated client experience program that delivered record revenue growth, exceptional NPS scores, and a thriving culture of recognition.

Read the full story →
NPS Score
80+2 pts vs prior 12 months
Last 12 months · 1,234 responses

Client Insights

What Promoters Value (745)

Communicate clearly
81%n=604
Prior: 74% (+7pp)
Practical and useful advice
76%n=567
Prior: 69% (+7pp)
Responsiveness
71%n=529
Prior: 64% (+7pp)
EphemeralAI™ — privacy framework powering Client Culture

All feedback is processed through our EphemeralAI privacy framework. Retention control is in your hands.

Our security approach →

Featured In

PM Magazine · July 2025

The trust sellers

How firms use the Amplifier approach to sell smarter and grow faster

Read article →PM Forum members

Australasian Lawyer · March 2025

The simple secret to happy clients

Macpherson Kelley's client experience journey with Client Culture

Read article →

PM Magazine · March 2023

Client listening: Driving growth and building a culture

Building an all-in client listening program for professional services firms

PM Forum members

Most clients start with a single review and stay for years. Client expectations don't stand still — and increasingly, neither do your competitors.